

In a busy everyday life as a photographer, the work of developing your visual identity and making yourself visible to customers drowns out all too easily. One day takes another — and again and again you must find that you still have not created the photographic foundation that will form the framework for future turnover — and make yourself visible in the crowd.
Untenable, right?
We want to change that. That's why we designed the Passion and Photography course. Here you will get help to define your photographic identity, rediscover the spark in your photograph and gain more customers. You treat yourself to a course where you develop both your photography and your business in the right settings.
You will have 12 intensive weeks where you will be challenged, structured and continuously receive lots of feedback on your work. You will have time to immerse yourself in your photographic and business development.
You become part of an exclusive group of photographers and can look forward to new inspiration, sparring, networking — and of course plenty of time to work with your own business. The online course alternates between videos, educational materials, group calls and individual online sessions.
The Biggest Reason You (Maybe) Don't Have the Photographic Positioning You Want — and What You Should Do Instead
The absolute biggest stopping point for you to stand out as a photographer and create a flow of customers is... Yeah, what is it? We'll give you the answer — and show you how to move forward
Portfolio review
Look forward to an individual portfolio review. We explore your photos, ask questions and find your personal signature in your photograph. A session that will bring your photography to a new level. This is really exciting. So rejoice!
Visual Storytelling and Identity
Be challenged on how you see and perceive images. You'll get new input on how to create engaging and relevant stories and narratives with your photography, and you'll get a sharp focus on developing your own unique imagery.
Tools to create structure so you don't lose track!
One of the hardest things for creative people is creating structure and planning so that they reach the goals of the dreams you have. Here are a number of tools on how to easily build structure and create an overview so that you are at the forefront in the future.
Image processing
Finally, get the right tools so you can confidently stand in front of the screen and deliver the professional end result you dream of. Every time. Learn Michael's unique and tailored workflow system targeted at photographers. A system that simply and quickly gives you ALL the tools and methods you need to deliver the highest quality images.
Workbook for your photographic foundation that works for you!
Look forward to this powerful tool developed specifically for photographers that ensures you an overview, keeps you on track and steers you safely to the finish line. With a focused plan for your foundation, you always know the next step.
Template for building your photographic niche so you burn through
Get insight into how to build your product portfolio to make it work — and how to use it to position yourself in your photography to reflect your photographic identity.
How to build yourself as a brand -- and get the best out of the ramp
One thing is that you make some amazing pictures. But are they being seen? And do customers want them? Get sharp on how to consciously work with your brand and position yourself to your customers.
From cold canvas herring to hot sale chicken
Look forward to how you build your sales so that it feels natural. You're going to love selling and creating added value with your photos.
Your creative mindset and awareness
Discover how, with individual processes, you can optimize your creative mindset so that you reignite your visual spark and your creative vein flows freely.
Creative calm and time for contemplation
The course is organized over 12 weeks, to give you time, peace and immersion so that you can dive into the work when it suits you best. It makes it easier for you to get the tools, techniques, and templates you learn all the way under your skin.
And much, much more...
... That is, everything that you lack time and tranquility to develop and immerse yourself in. And that will strengthen your photographic business.

April 22- July 7, 2025
The entire course is online and can be followed at your convenience.
Your investment is 9,999 + VAT.
The amount can be paid over 1, 3 or 6 installments
The course is for you, as:
• Is a photographer with the desire to develop your business
• Is top dedicated to your photography
• Willing to take massive action throughout the 12-week course
Do you have any questions?
Call 26 84 40 43 or send an email to
helga@theilgaardacademy.com
HERE'S WHAT YOU GET:
YOUR INVESTMENT KR. 9,999 + VAT
The amount can be paid over 1, 3 or 6 installments.
The course is ideal for you there...
In the 12 weeks we focus sharply on: